How to Sell a Disease – The Low-Testosterone Marketing Blitz
Posted 08/22/13
By Gordon Schnell
Decreased energy. Depressed mood. Diminished muscle mass. Dampened sex drive. These are the daily woes facing millions of middle-aged American men. It is all caused by a deficiency of the mighty male hormone testosterone, a condition better known these days as Low-T. The problem is that the principal promoter of this diagnosis is not from within the medical establishment. It is the...
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The dispute over hydraulic fracturing, or fracking, rages on with neither side giving much credence to the other. Proponents of the practice insist it is a safe and cost-effective way to unlock vast new supplies of oil and natural gas -- billions and billions of gallons worth. Opponents argue that the millions of gallons of water, sand and chemicals pumped deep into the ground to break apart...