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February 8, 2017

Posted  February 8, 2017

A King County judge ordered the makers of 5-hour ENERGY® to pay nearly $4.3 million in penalties, attorneys’ fees and costs for multiple violations of the state Consumer Protection Act. Washington filed a lawsuit against the companies in 2014, alleging violations of the state Consumer Protection Act. After a three-week trial last September, Judge Beth Andrus ruled in the state’s favor, finding that claims in the companies’ advertising were deceptive, and therefore violated the Consumer Protection Act. The deceptive claims — that the popular flavored energy shots is superior to coffee, that doctors recommend 5-hour ENERGY®, and that its decaffeinated formula provides energy, alertness and focus that lasts for hours — appeared in press releases, on the internet and in thousands of print and broadcast ads. WA