December 20, 2016

Turn Inc., a Redwood City, California company that enables sellers to target digital advertisements to consumers, has agreed to settle FTC charges that it deceived consumers by tracking them online and through their mobile applications, even after consumers took steps to opt out of such tracking. According to the FTC’s administrative complaint, Turn’s privacy policy represented that consumers could block targeted advertising by using their web browser’s settings to block or limit cookies. In fact, the complaint alleges that Turn used unique identifiers to track millions of Verizon Wireless customers, even after they blocked or deleted cookies from websites. FTC

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