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November 4, 2016

Posted  November 4, 2016

The FTC has charged a Pittsburgh-based manufacturer, Innovative Designs, Inc., with making false and unsubstantiated claims that its Insultex House Wrap would save consumers money by providing significant insulation without using much space. According to the FTC, Innovative Designs claims its thinner, less-expensive, house wrap has an insulation value of R-3 and its thicker, more expensive product has an R-6 value, and that its advertised R-values are based on valid scientific testing. In fact, the FTC’s complaint alleges that the R-value of both products is substantially less than one, and the test results and a certificate touted by the company are flawed and invalid. The FTC charges Innovative Designs with failing to substantiate its claims that the purported insulation value of Insultex House Wrap saves consumers money. FTC

Tagged in: Antitrust Enforcement,