September 6, 2022

JUUL Labs has settled with thirty-four states and territories and agreed to pay $438.5 million and abide by strict injunctive terms in order to resolve an investigation into its marketing and sales practices.  The investigation had revealed that JUUL willfully targeted underage users, relied on age verification techniques it knew were ineffective, manipulated the chemical composition of its products to be less harsh for inexperienced users, and implied that its products contained lower concentrations of nicotine than it actually did.  DE AG; GA AG; OR AG; VA AG

Tagged in: Misrepresentations,