October 2, 2019

Multi-level marketing company Advocare International, L.P., together with its former CEO Brian Connolly and several former Advocare distributors, have entered into a $150 million settlement with the FTC, which charged Advocare with being an unlawful pyramid scheme that pushed distributors to focus on recruiting new distributors rather than retail sales to customers.  Defendants made deceptive earnings claims, and provided others with the means and instrumentalities to do the same.  Defendants are ordered to return monies to distributors and are banned from all future multi-level marketing.  FTC

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