Can anyone really put a price tag on the perfect veggie burger? Well, if the venture-capital funding received by Impossible Foods is any indication, the answer is a resounding yes. According to a 2016 profile in the Wall Street Journal, Impossible Foods has received over $180 million during four rounds of venture-capital funding, making it one of the best-funded food startups of the decade.
With a star-studded roster of backers, including Bill Gates, the Impossible Burger is no stranger to press or accolades; it has been featured in TechCrunch, Serious Eats, CNBC, and countless other publications. And if a recent New York Times taste test is any indication, the hype surrounding the plant-based burger does not appear to subside any time soon. But while much has been written about the deliciousness of the Impossible Burger, the true motivations behind its creation may signify much larger ambitions:
The way the world produces meat today is taking an enormous toll on our planet. According to livestock researchers, animal agriculture uses 30% of all land, over 25% of all freshwater on Earth, and creates as much greenhouse gas emissions as all of the world’s cars, trucks, trains, ships, and airplanes combined.
We make the Impossible Burger entirely from plants, without the destructive impact of livestock, so that you, your children, and your grandchildren’s children will always be able to enjoy a good ol’ fashioned burger.
Time will tell whether the Impossible Burger is truly Silicon Valley’s “answer to the Big Mac,” but its environmental returns are already quite impressive. When compared to cattle, the Impossible Burger “uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions.” And it also happens to be “100% free of hormones, antibiotics, and artificial ingredients.”
What do you think? Are you excited to try Silicon Valley’s “Impossible” burger??
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