In Their Own Words — Fugh-Berman
Posted August 15, 2016
— “We’re all susceptible to social psychology techniques that are used to manipulate physicians in different settings, and the relationships between surgeons and device reps can be very close. We’re all susceptible to friendship and flattery.”
Adriane Fugh-Berman, director of PharmedOut, a Georgetown University Medical Center project focused on pharmaceutical marketing practices. Click here for more.
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