Today’s Mad Men Respect The Bing
Posted 10/27/09
Several advertising powerhouses are showing some respect for the Microsoft-Yahoo! search engine deal, which would advance Microsoft’s Bing in its challenge to Google.
As discussed in an earlier post, Yahoo! and Microsoft's proposed partnership, which provides for Yahoo! to exit the search business and rely exclusively on Microsoft's search engine Bing, is unlikely to be aided by traditional merger defenses in the...