January 27, 2021

One of the largest marketing companies in the world, Epsilon Data Management LLC, has agreed to pay $150 million to settle claims that its Direct to Consumer (DTC) Unit knowingly sold the data of more than 30 million consumers—which the company had identified as most likely to respond to marketing solicitations—to clients it knew were engaged in fraud schemes against the elderly and other vulnerable individuals.  In addition to the monetary settlement, $127.5 million of which will be set aside for victim restitution, Epsilon has entered into a deferred prosecution agreement with the government, agreed to implement significant compliance measures to safeguard consumer data, and agreed to maintain a procedure for consumers to request that their data not be sold.  USAO CO

Tagged in: Criminal Proceedings, Cybersecurity and Data Breaches,