February 1, 2024

Marketing firm Publicis Health, which was agency of record for all of Purdue Pharma’s branded opioid drugs as well as for other opioid manufacturers, has agreed to a $350 million national settlement for helping to fuel the prescription opioid crisis.  A government investigation found that the multinational company farmed data from recordings of conversations between patients and providers and used that data to develop Purdue’s sales tactics.  As part of this settlement, Publicis has also agreed to disclose thousands of internal documents detailing its work for opioid companies, such as Purdue, on a public website.  CA AG; NC AG; PA AG

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