November 19, 2014

Ohio Attorney General Mike DeWine, the Federal Trade Commission, and Illinois Attorney General Lisa Madigan announced an agreement under which ScoreSense, owned by One Technologies, a Texas-based business that also operated MyCreditHealth and marketed through at least 50 websites, including FreeScore360.com, FreeScoreOnline.com, and ScoreSense.com, has agreed to change its business practices and pay $22M to resolve claims it deceptively marketed its online credit monitoring services. According to the government, ScoreSense bought advertising on search engines such as Google and Bing so that ads for the websites appeared near the top of search results when consumers looked for terms such as “free credit report,” but the company failed to adequately disclose that by accessing their score, consumers would be enrolled in a credit monitoring program costing $29.95 per month until they called to cancel. OH